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For almost 50 years, Elan has delivered best in class credit card products and services to our 
valued partners. Today Elan helps nearly 1,500 financial institutions navigate the ever-changing 
regulatory landscape and offers leading edge technology solutions. Year after year, our partners 
remain pleased with the Elan solution, and we have realized a very strong renewal rate. Today 
when financial institutions are setting the strategic direction of their credit card program, many 
are weighing the challenge of self-managing their cards versus outsourcing to an agent issuer 
like Elan. Elan provides a turnkey solution for portfolio conversion, which allows our partners 
card programs to hit the ground running with an experienced provider. The intent of this video is 
to share our experience by outlining key stages of the portfolio conversion process.

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Brad Sonnenburg, Elan Financial Services
Machine printing/making credit cards transitions into final credit cards being packaged
3 columns of financial institutions that Elan services
Front view of Brad Sonnenburg sitting on a stool speaking, then zoomed in
Transitions into animation of a credit card
Back to Brad Sonnenburg with on screen text
Animation of 5 phases of the portfolio conversion process

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Phase one, the conversion process begins when the purchase of assets from the converted 
portfolio is completed, and the wire date for the transaction has been established. While terms 
and contracts are reviewed, Elan creates a conversion plan proactively identifying potential 
issues that may arise during the process. Once contracts are signed, a deconversion date is 
set, establishing the date that Elan will begin to solely process and service your credit files. The 
interim servicing period is established, which runs from the time the portfolio was purchased 
until the conversion is complete, typically 28 weeks. Simultaneously, the conversion process 
officially kicks off with the transmission of the first set of data files. From here a fact-finding call 
is held and Elan develops a formal conversion project plan. Elan's conversion team begins data 
mapping and validation and receives historical statements.

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Phase one on screen graphics explaining the conversion process beginning with the purchase 
of assets through the conversion plan to the deconversion set date into the interim servicing 
period through the entire process to data mapping and validation.

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Phase two the second set of data files is received and used for the account build and change in 
terms change in terms are developed, validated and mailed to card members 50 days prior to 
deconversion or earlier, dual maintenance and data mapping is performed to track account 
changes that take place during the conversion process.

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Phase two on screen graphics explaining the account build and change in terms

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Phase three card members are notified of change in terms. Audits take place to validate data 
mapping and reporting. And a mock production is performed in a test environment, including 
mock balance transfers to test functionality and perform validations. Cards are issued and two 
types of mailings are sent out. The business profile mailing captures information the bank 
deems necessary to service the account and the auto pay letter notifies card members who 
have an auto pay feature to update it with their new account information.

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Phase three on screen graphics explaining the process of issuing new cards.

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Phase four, the final data files are received. The current processor posts balances and sends 
final statements to card members. Other account information is converted as applicable. 
Rewards points bin redirects and discontinuing authorization for the old account numbers.

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Phase four on screen graphics explaining the process account conversion

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Phase Five activity is monitored and reviewed. Receipt and processing of trailing activity, 
historical statements, process disputes and fraud cases is monitored closely for validation. The 
previous processors subscriber ID is replaced with Elan's ID for credit bureau reporting.

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Phase five on screen graphics explaining the process post conversion

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Elan's conversion team 
Elan's experienced conversion team is committed to managing your conversion from start to 
finish, you will be assigned a dedicated conversion manager, Launch Manager account 
executive and an interim servicing manager. The conversion manager guides you through the 
steps of your conversion process and leverages a technology team and analyst to support 
conversion activities. This is your main point of contact. The Launch Manager coordinates 
system setup of your financial institution and provides the tools needed to offer the Elan 
products to your customers. The account executive manages communication, training and 
ongoing support to build your portfolio with Elan.  And the interim servicing manager oversees 
the settlement and other operational activities throughout the interim servicing period. To aid in 
the success of the conversion, we work with our partners to establish key roles on the partners 
end such as a conversion project manager and a Card Manager. The conversion project 
manager is a dedicated resource during the conversion project for communication and 
oversight. And the Card Manager is the champion for the card program during conversion and 
beyond. Our goal is to deliver consistent communication and transparency of the conversion 
process To our financial institution partners, a communication strategy is established in 
cooperation with our partner to ensure a positive card member experience and seamless 
transition.

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On screen graphics, text and video of associates explaining the various teams and managers 
that will work alongside you and support you throughout the entire process. 

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Elan is an industry leader in providing credit card programs that are seamless to financial 
institutions. Over time, our experience has allowed us to become experts in Portfolio 
conversions. Elan offers a conversion process that is predictable, repeatable and scalable. In 
the last 10 years, Elan has executed over 420 conversions, which included over 600 financial 
institutions in more than 2.8 million accounts.

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Brad Sonnenburg, Elan Financial Services
Front view of Brad Sonnenburg sitting on a stool speaking, then zoomed in
Animated on screen text

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