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Since 2018, Elan has provided a robust credit card solution to Coosa Valley Credit Union’s 50,000 members across nine branches. In the five years since the program launched, Coosa Valley’s net receivables has increased 47%. 

Elan Account Executive, Tony Ince, and Chief Lending Officer, Saunders Jones III, answered questions about the ongoing partnership and the impact it has made for Coosa Valley’s members and community.

Why did you choose to partner with Elan Credit Card?
SJ: Elan had a great reputation and were financially sound. We also appreciate Elan’s Charitable Giving program, as contributing to our community is important to us. We were honored to have been chosen to participate this year.

What is something that has surprised you about the Elan program?
SJ: I have been surprised at how responsive Elan is to the market. Elan continually innovates their card offerings to stay competitive and relevant.

How has the program changed Coosa Valley’s relationship with members? 
SJ: Having a credit card from a financial institution you trust is a critical pillar of financial wellness. We are now able to offer a wider variety of products to meet each member’s unique needs. The partnership has been a great benefit to our members.

How to partners utilize the Client Resource Center (CRC)? 
TI: The CRC is the engine that drives employee engagement in the Elan credit card program. Coosa Valley uses many of the Elan offered sales methods including direct mail, web banners, email campaigns, and employee assisted applications. These easy to enroll marketing campaigns bring awareness to members of products, offers, and benefits, with a few clicks. 

What has been your favorite part of working with Coosa Valley?
TI: I enjoy having the opportunity to build each partnership, and in-person strategy meetings with the leadership team at Coosa Valley has been a highlight. Saunders and their team consistently say “yes” to engaging in our recommended best practices to grow our partnership portfolio and meet member needs. The trust and communication of our partnership shines through in Coosa Valley’s growth results.

If you’re interested in learning more about Elan Credit Card and what we offer to your credit union and members, complete the form below to start a conversation.